Re: 30 days trial immune to set clock back in time?

Owen Jacobson <>
Sat, 20 Sep 2008 18:51:14 -0700 (PDT)
On Sep 20, 8:59 pm, "Peter Duniho" <>

On Sat, 20 Sep 2008 11:54:48 -0700, Lew <> wrote:

Lew wrote:

  Require payment of the full license fee to receive the software a=



Owen Jacobson wrote:

That's extremely poor marketing.

And yet it's how almost all products are sold. Why not software?


This indicates to me that the burden of proof is on one who asserts tha=


full payment first is "extremely poor marketing". /Au contraire/, it=


appears to me to be the standard, and "free sample first" the exception=



I can't speak for Owen, but I might be willing to equivocate on the use o=


the word "extremely". But other than that, I find it patently obvious =


that forcing your potential customers to pay money for the product before=


they are able to judge for themselves whether the product is worth paying=


for most certainly is "poor marketing".

You've made my point for me, so I won't belabour it, but I thought I'd
speak to my use of "extremely". The consumer software market has been
trained, over the last ten years or so, to expect a free trial of some
kind, whether via limited features, nag screens, or time-limited
editions. In that context, opting not to provide a free trial will
simply cause potential customers to go somewhere else, and if they
can't, will at the very least leave a (possibly unjustified) poor
taste in their mouth.


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