Re: 30 days trial immune to set clock back in time?

From:

Lew <noone@lewscanon.com>

Newsgroups:

comp.lang.java.programmer

Date:

Sat, 20 Sep 2008 14:54:48 -0400

Message-ID:

<D_mdnXhWJK1l20jVnZ2dnUVZ_qqdnZ2d@comcast.com>

Lew wrote:

Require payment of the full license fee to receive the software at all.

Owen Jacobson wrote:

That's extremely poor marketing.

And yet it's how almost all products are sold. Why not software?

When I go to the grocery store and by a cut of meat, they make me buy it
outright. Yet I keep going back.

When I go to a bookstore, they make me buy the book before I can remove it
from the store. Yet I keep going back.

When I bought my car, I had to get money into the dealer's hands before the
keys went into mine. I've bought three cars from the same dealer over the years.

My computer purchase worked the same way. Buy first, take home second.

Very few items are sold with free samples first, relatively speaking.

This indicates to me that the burden of proof is on one who asserts that full
payment first is "extremely poor marketing". /Au contraire/, it appears to me
to be the standard, and "free sample first" the exception.

Can you point to marketing research that supports your assertion? What seems
obvious to me can be countervailed with evidence.

--
Lew