Re: Customer perceptions of imperfect English in applications?

From:
"Bruno van Dooren [MVP VC++]" <bruno_nos_pam_van_dooren@hotmail.com>
Newsgroups:
microsoft.public.vc.language,microsoft.public.win32.programmer.ui
Date:
Fri, 17 Nov 2006 10:50:54 +0100
Message-ID:
<Oz8Oh3iCHHA.4024@TK2MSFTNGP04.phx.gbl>

Does the average user of software form perceptions when software has been
authored offshore and ships containing poor English (or other language)?

I belive it has a negative impact, but would like to know what others
think,
since I've been asked to write a report on an application in general and
this is one thing that I'd like to bring up.


Having wrong translations and spelling errors or grammar errors in text has
a negative impact on the perception of its quality.
Most users can only see the GUI. The architecture and other things like
quality of the code are beyond them.
They can only judge an application by the GUI, and how well it works.

Presenting incorrect text to a user does not only diminish their perception,
but it also tells them that your company did not find them important enough
to do QA for their localization of the software. You are basically telling
them that you don't care about them.

Whenever we have to localize an application for a customer, we let a native
speaker perform the translation of the resources. That is the only way to
insure a proper translation.

--

Kind regards,
    Bruno van Dooren
    bruno_nos_pam_van_dooren@hotmail.com
    Remove only "_nos_pam"

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